Insights

Learning in public.

Writing on product, design, engineering, AI, leadership, and private equity, from inside the work rather than above it.


A SEAPINK podcast is coming too.

Product

What technical due diligence actually reveals

Most technical risk in a deal isn't sitting in the codebase. It's in the gap between what a team believes they've built and what they've actually shipped.

Design

Design systems are infrastructure, not decoration

A design system that only ships components is only half finished. The other half is the governance that keeps it honest as the product grows.

Leadership

What embedded leadership actually looks like

Not a workshop. Not a deck at the end of a sprint. A seat inside the team, accountable for what ships, for as long as it takes.


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